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Salt of the Earth Pure Aura Lavender & Vanilla Natural Deodorant Spray paraben free deodorant.
AT LAST, PURE AURA FOR WOMEN!
So pleased to finally introduce you to Salt of the Earth's first scented natural deodorant. Salt of the Earth have taken their award-winning Natural Deodorant Spray and added the most charming 100% natural scent they could find. Fragranced with a fusion of over 15 natural botanical extract and oils, the lasting impression is a gorgeous lavender and vanilla fragrance that is fresh, floral and sweet – a great way to start off the day! Like the rest of the Salt of the Earth deodorant range Pure Aura is made from 100% natural ingredients including soothing aloe vera and antibacterial honeysuckle. MUST BE SNIFFED TO BE BELIEVED!
MADE FROM NATURAL PLANT EXTRACTS, OILS & MINERAL SALT Salt of the Earths’ Pure Aura is a mix of natural mineral salts & organic aloe vera. It has a natural fragrance formulated from plant extracts and oils. The natural mineral salt used as the active ingredient in this deodorant is called potassium alum. Potassium alum has been used as a natural deodorant for hundreds of years. It works by leaving an invisible layer of mineral salts on your skin. This invisible layer inhibits the growth of odour causing bacteria leaving you feeling fresh and clean.
* FRESH NATURAL FRAGRANCE
This soft, floral fragrance, of lavender & vanilla, has been created with over 15 natural botanical extracts and oils.
* LONG LASTING PROTECTION
Pure Aura's active deodorant ingredient rests on the surface of your skin providing you with protection that lasts longer.
* NO WHITE MARKS
Pure Aura does not contain any antiperspirant ingredients that can cause white marks on your clothes.
* WITH ORGANIC ALOE VERA
Known as a wonder ingredient, it is used in Pure Aura to help soothe and moisturise skin.
* 100% NATURAL INGREDIENTS
All the ingredients in Pure Aura are natural and effective.
* SUITABLE FOR KIDS 8 +
This product is suitable for young ladies of 8 years and older.
* NOT TESTED ON ANIMALS
Pure Aura, a natural deodorant spray that has not been tested on animals.
* FREE FROM
This natural crystal deodorant is free from: Aluminium Chlorohydrate, Alcohol, CFC's, Propellents, Parabens, Triclosan.
Suitable for Vegans.
Aqua (water), Potassium Alum, Polyglyceryl-10-Laurate (natural solubilizer), Aloe Barbadensis Leaf Juice, Lonicera Caprifolium (Honeysuckle) Flower Extract, Sclerotium gum (natural thickener), Parfum (from botanical extracts and oils), Lonicera Japonica (Honeysuckle) Flower Extract, Sodium Anisate (from anise seed or fennel), Citric acid. *Linalool, *Limonene, *Citronellol. *From natural botanical extracts and essential oils.
Although There Must Be a Better Way check ingredients on a regular audit basis, some may change unexpectedly. Please check the label before use.
ALUM - A TRADITIONAL NATURAL DEODORANT
Alum is an ingredient that features highly in all of Salt of the Earth's current range of natural deodorants. Alum has been used for many years, in the Far and Middle East, as a deodorant, astringent and basic antiperspirant. It is also used on cuts after shaving because of its styptic properties (stops bleeding and closes pores).
Alum is used in Salt of the Earth's deodorants for its antibacterial properties, which helps to inhibit the growth of bacteria on the skin. It is the bacteria which causes the bad smell. Some people find it also performs a basic antiperspirant function, but others don’t and so Salt of the Earth class it purely as a deodorant.
THE TRUTH ABOUT ALUM AND ALUMINIUM
Many people get confused about Alum because the press talk about Aluminium being bad for us. Aluminium is the third most abundant element on the planet and we ingest it in large proportions every day in water and food. In fact, in some parts, its presence in water is the only thing that allows it to be drunk without harm. It is not particularly good for living organisms in the body so over eons we have evolved a particularly efficient and effective system for allowing naturally occurring Aluminium and its salt derivatives to pass through the body without effect.
However it is specific types of manmade Aluminium that have the health scares associated with them. Aluminium Chlorohydrate is a synthetic ingredient of antiperspirants/deodorants, designed to be absorbed into and to block the pores under the arms, to prevent perspiration. There have been some claims that there may be a connection between breast cancer and Aluminium Chlorohydrate but no real concrete evidence.
THE SAFE AND EFFECTIVE NATURAL DEODORANT
Alum has a long history of safe use as a deodorant ingredient and is a traditional alternative to many modern deodorants. Salt of the Earth's natural crystal deodorant stones are made from just a solid moulded lump of crystallised alum, which is a naturally mined mineral salt.
THE KEY DIFFERENCES BETWEEN ALUM AND ALUMINIUM CHLOROHYDRATE
The Alum Salt of the Earth use in their deodorants occurs naturally, Aluminium Chlorohydrate is a synthetically made product.
THE ADVANTAGES OF SWEATING
Sweating is a physiological effect, which is why antiperspirants are covered by the OTC monographs in the USA and are quasi-drugs in Japan. Unfortunately in UK legislation there is no difference made between deodorants and antiperspirant. Salt of the Earth think that blocking the skins pores completely is not advisable and that the physiological action of the skin should be left intact as far as possible. Alums low degree of antiperspirant action means that your skins pores are not blocked completely, yet its high degree of antibacterial action mean that it acts as an effective deodorant and only partial antiperspirant.
DEODORANT AND ANTIPERSPIRANTS - A VERY REAL DIFFERENCE
Aluminium Chlorohydrate is an active antiperspirant ingredient, which offers a high degree antiperspirancy and low degree of deodorant function. It is used in many over the counter and prescription antiperspirant products. Alum has low degree of antiperspirancy and functions more as a deodorant than an antiperspirant.
HOW ALUMINIUM CHLOROHYDRATE WORKS
It is thought to work when aluminium ions are taken into the cells that line the eccrine-gland ducts at the opening of the epidermis in the top layer of the skin. As aluminium ions are drawn into the cells, there is water that passes in with them and causes the cells begin to swell and squeeze the ducts closed so that sweat cannot get out. There is a limit to the amount of water that each cell can accept and the cells reach a balance. Sweating stops until slowly the water escapes and the cellular swelling decreases and then the sweating process will resume. The process is dependent on the number of aluminium ions applied. The supposition that Aluminium Chlorhydrate blocks the pores is substantiated in the Merck Manual online “Aluminum chloride hexahydrate in a 6 to 20% solution in absolute ethyl alcohol is indicated for topical treatment of axillary, palmar, and plantar sweating; these preparations require a prescription. The solution blocks sweat ducts and is most effective when applied nightly and covered tightly with a thin polyvinylidene or polyethylene film; it should be washed off in the morning.” Reiber et al. 1995 also suggest that Aluminium chlorhydrate salt, is thought to form an obstructive plug of aluminium hydroxide within the sweat duct.
There possibility that Aluminium in antiperspirants can be absorbed through the skin has been suggested (Graves et al. 1990), but this hypothesis has not been clinically confirmed.