PHB Ethical Beauty Mineral Priming Powder colour: Translucent, Matte. Recommended for: Mature skin, oily skin/shiny t-zones, incredible staying power. PHB Mineral Priming Powder is a great alternative to traditional primers. PHB enriching mineral formula helps to nourish and protect skin whilst creating the perfect base for PHB Mineral Foundation. Ideal for mature skin, this translucent powder ‘fills in’ fine lines and wrinkles to create a smooth and even base for foundation. Vegan.