The Lavera Duo Makeup sharpener is suitable for standard and jumbo eye pencils and lip pencils with a container attached to catch pencil makeup shavings.
LAVERA COMPANY HISTORY
Thomas Haase: Organic and natural cosmetics for everyone everywhere.
Defying all his critics, Thomas Haase started developing effective cosmetics with a 100% natural basis, founding the company Laverana and the brand lavera on November 23, 1987. The company name Laverana already reveals that the brand and company are inextricably connected, as “lavera” stands for “true” and “na” for “natural cosmetics”. In a time when everything revolved around chemicals, Thomas Haase discovered his lifelong dream and dedicated his life to a vision of “organic and natural beauty care for all”. Since 1988, he has been developing the natural personal care market and leading Laverana as its founder and executive partner. The driving force behind Laverana since its foundation remains its goals of democratisation, differentiation, and internationalisation. Mr. Haase isn’t interested in only being a short chapter in a book: he wants to make history, as well as a lasting impact on the world of personal care products.
1987 // Company founded in Rethen near Hanover 1989 // Exhibitor at BioFach since 1989 – since the very beginning 1992 // Reconstruction of the buildings following fire damage 1994 // Development of the export business 1996 // Move to Wennigsen 2004 // 'lavera. natural. effective. beautiful.' New brand identity with the lavera family 2005 // New field warehouse in Empelde opens in January 2005 2007 // Managing director Thomas Haase is named Entrepreneur of the Year in the Hanover region 2008 // Launch of advanced advertising campaigns for lavera 2009 // lavera office opens in France 2010 to 2012 // Introduction of SAP and supply chain management 2013 // lavera receives the Green Brand award for the first time 2013 // From 19 August, lavera Naturkosmetik is the first manufacturer of natural cosmetics to advertise on TV in the media mix 2014 // All departments (except for R&D) move from Wennigsen to Ronnenberg. lavera Naturkosmetik is available in approximately 40 countries worldwide 2015 // For the second time in a row, lavera receives the Green Brand award 2015 // Since June 1992, lavera Naturkosmetik has been awarded the top ratings 'excellent' or 'good' over 740 times 2015 // According to the GFK market research institute, lavera Naturkosmetik was ranked 33rd out of 2,000 brands in Germany 2016 // In January, Laverana is tested by TÜV Rheinland and is now certified according to ZNU (Centre for Sustainable Leadership) Sustainable Economy 2016 // Launch of the new advertising campaign in the home market with Yvonne Catterfeld as lavera brand ambassador
Founder and Managing Director of Laverana GmbH & Co. KG
Since 1987, I've been developing natural care products that help everyone to feel comfortable in their skin. To me, nature is the only true way to beauty care. This idea has lived on and continues to develop, and is called lavera. For my natural beauty care, the wishes of our customers ought to always be the focus of research and development right from the start. Product quality is our highest priority. And that's why we have produced everything in-house in the Hanover region since the company's founding. From the very beginning, our goal has been natural cosmetics of the highest quality. We produce over 300 organic ingredients and more than 300 natural active substances ourselves. Our customers are my source of inspiration and orientation and customer requirements are the focus of research and development – for me and for the company.