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Giovanni Ultra Sleek Flat Iron Styling Mist for all hair types. Brazilian Keratin & Argan Oil. Dual smoothing complex.
This potent, moisturising mist saves tresses from searing heat With Brazilian Phyto-Keratin and Moroccan Argan Oil. Smooth each strand. Extreme heat protection. Defend hair from extreme straighteners heat. Moisturise for silky, touchable manageability. Create glide for flawless styling. Banish frizz. The turbo-charged Magnetite inside this crème is attracted to even the most severely damaged sites of the hair. Gets deep inside, surging with positive energy to detangle, pump-up moisture and repair hair. Power Treatment helps to eliminate split ends, leaving behind polarised shine. No phthalates, artificial fragrance, dyes, sulfates, parabens, PEGs.
Face the heat. Protect your assets. Style your way to smooth, silky, touchable locks. So luxe - Giovanni 2chic Brazilian Keratin & Moroccan Argan Oil Ultra-Sleek Flat Iron Styling Mist. So rich - Giovanni exclusive Dual Smoothing Complex with plant-sourced protein. Crucial manageability gets a major boost, as each strand is flawlessly smoothed. Like magic, your flat iron can glide with ease. Colour - protected. Vital elasticity - reborn. Hair that inspires legends - revealed. It's the ultimate in Eco Chic indulgence... for beauty that's 2chic.
Smooth, Shiny, Frizz-Free Hair Reveal it with 2chic Brazilian Keratin & Argan Oil Ultra-Sleek Shampoo, Conditioner, Leave-In Conditioning & Styling Elixir, Blow Out and Flat Iron Styling Mists. Pamper it with 2chic Brazilian Keratin and Argan Oil Ultra-Sleek Hair & Body Super Potion. Take a trip. The destination? Hair that's ultra-sleek and more vibrant - no matter what its texture. With renewed elasticity and strength. Hair Colour is protected in this place, too.
Dual Smoothing Complex - Moroccan Argan Oil + Brazilian Phyto-Keratin There are many products that contain Argan Oil and many with Keratin. Giovanni is combining the benefits of both to create 8 new powerful products for hair and body using their own exclusive Dual Smoothing Complex.
Moroccan Argan Oil:
* Derived from the seeds of Moroccan Argan fruit.
* An excellent source of Vitamin E and Omega 3, 6 & 9 Fatty Acids - essential nutrients for healthy hair and skin.
* Its antioxidant power helps combat damaging free radicals that can speed the ageing process.
Brazilian Phyto-Keratin:
* A plant protein derived from Brazilian Cocoa (Guarana) that is high in nutrients vital to hair and skin health.
* Penetrates hair and skin to deliver moisture as well as its ability to retain moisture.
* Rich in amino acids that are the building blocks of healthy hair and skin.
All Giovanni pH balanced shampoos and hair conditioners will gently cleanse and condition without drying or stripping most natural and colour treated hair. Giovanni use mild gentle surfactants (foaming agents) and their products contain no SLS sodium lauryl/laureth sulfates, or other harsh chemicals found in many brands.
Suitable for Vegans
Size: 118ml
On Wet hair: Mist a small amount of Giovanni Ultra Sleek Flat Iron Styling Mist over towel-dried hair. Distribute evenly. Blow dry then flat iron.
On Dry hair: Mist a small amount of Giovanni Ultra Sleek Flat Iron Styling Mist evenly 8-12 inches from hair. Use flat iron to smooth hair into straight submission. Revel in your sleekest look yet.
Aqua (purified water), glycerin, SD alcohol-40B, *argania spinosa (argan) kernel oil, hydrolyzed paullinia cupana (brazilian cocoa) keratin extract [phyto-keratin], *aspalathus linearis (rooibos tea) extract, *cocos nucifera (coconut) oil, *macadamia ternifolia (macadamia) seed extract, *butyrospermum parkii (shea butter) extract, sorbitol, amodimethicone, panthenol, (pro-vitamin B-5), benzyl alcohol, polysorbate 20, phenoxyethanol, natural fragrance. *USDA Certified Organic. 100% vegetarian ingredients / No animal testing. Phyto-keratin is a plant-sourced protein. No parabens, SLS lauryl or laureth sulfate, or arificial dyes.
Although There Must Be a Better Way check ingredients on a regular audit basis, some may change unexpectedly. Please check the label before use.
Giovanni was one of the first natural salon hair care brands and today is the #1 selling Natural Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti, had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities, including Lucille Ball.
With time, Arthur’s hands started to react from the products used in the salons and he tried product after product, in search of a hair care line that would not cause a reaction to his skin. He began to explore the possibility of creating his own full line of professional hair care products.
By 1978 Arthur, and his business partner Peter Stathis, had founded Giovanni. His son, G. James Guidotti, was only eight years old, but would soon become the visionary to take Giovanni to new heights. With only three employees and 12 products, the company was off on a wild ride that became the Giovanni brand.
Growing up in salons and the beauty industry had created an impact on the way James saw and felt about hair care. Before Giovanni, natural hair care was generic and lifeless. James wanted to be the one to inject style into natural products. He wanted to be the “Valentino” of natural hair care. Growing up, Sebastian International, founded by John and Geri Sebastian, was one of his favorite hair care brands, because they were cutting-edge and fashion-forward. He knew this was what was missing in the natural world, but he didn’t know why. His vision was to create his own fashion-forward company to meet the needs of the natural consumer. Innovation was the key to his success; taking the company from a handful of employees to dozens, and to a portfolio of more than 120 products.
Today Giovanni is recognized as a natural-product industry leader, but success was not won over night. The early years were filled with risk and sleepless nights wondering if the return would come through to pay off the huge charges made to credit cards to fund various daily operations and marketing activities. Giovanni was pushing the envelope in the natural world. They used edgy models at trade shows that often times generated a mail room full of complaints and criticism. They were setting up photo shoots when the rest of the industry was relying on stock photography. And they were the only natural haircare company willing to take the risk of developing complex, innovative and patented packaging molds.
But what truly garnered the attention of the Natural Products Industry, was their ability to grow the hair care category. To Giovanni innovation was not only creating a chic alternative but offering the natural consumer a world of sophistication never before seen in the natural channel. Giovanni erased the lines between natural and professional hair care and offered the consumer complete hair care solutions. No longer were the natural retail shelves lined only with blasé shampoo and conditioners: Giovanni brought new life to the category by introducing natural styling aids, hair treatments, hair re-constructors, setting lotions and the like. Consumers could now choose from a plethora of gel, mouse, hair spray, leave-in conditioners, vitamin hair treatments and hair re-constructors to achieve their unique look and style without substituting for unnatural alternatives.
In the end, Giovanni came out on top: James had successfully infused chic into natural. Giovanni had gained a reputation as innovators within the industry, and consumers embraced the fact that “Beauty from the elements is chic on the street.” Giovanni was able to become to the natural industry what Sebastian was to the salon industry, and it would take over a decade for the industry to catch up.
Giovanni is committed to creating only the highest performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
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