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Giovanni D:tox Purifying Facial Cleanser step 1
Removes makeup, including eye makeup, leaving skin refreshed and hydrated, pH balanced.
Out with the bad: volcanic ash and activated charcoal work to extract impurities, rejuvenating skin, removing makeup and its traces without drying skin.
In with the good: Includes hand-harvested super-antioxidants of acai and goji berry to help recharge and rejuvenate facial cells.
HYPOALLERGENIC - DERMATOLOGIST TESTED - CLINICALLY TESTED
Your face is your calling card. In order to help your skin be pure and detoxified, you need this lush, gentle Giovanni foaming cleanser. With volcanic ash to dislodge and absorb pollutants, activated charcoal to extract impurities and detoxify, and super-antioxidants acai and goji berry to rejuvenate your face and recharge cells. Leaves skin refreshed and hydrated. pH balanced. For all skin types.
Giovanni D:Tox System uses only the purest, most natural ingredients available to help purify your skin, smooth your face and detoxify to reveal your inner smoothness.
Activated Charcoal is an amazing substance. Its use dates back to the early filters to remove impurities and odours and it is used to adsorb toxins from the skin. Like a magnet, activated charcoal dives deep into the pores to draw out toxins and impurities.
Activated Charcoal is pure carbon specially processed to make it highly adsorbent (not absorbent) of particles and potentially toxic elements. It adsorbs (not absorbs) more poisons than any other known substance. It can do this because of its ability to attract other substances to the surface and hold them there. Activated Charcoal can adsorb thousands of times its own weight in harmful substances.
Adsorption: Activated Charcoal has the ability to attract other substances to its surface and hold them there.
Volcanic Ash is not only an excellent deep cleanser but also a mild skin exfoliant. It comes from Strombolian Volcanoes.
Volcanic Ash is actually Sodium Bentonite. Due to its unique molecular structure Sodium Bentonite has a huge surface area. When hydrated, it develops a negative charge, effectively becoming a magnet for positively charged toxins and impurities. It can adsorb up to 40 times its weight in toxins.
Super Antioxidants can help prevent damage to your body cells or repair damage that has been done.
Antioxidants work by significantly slowing or preventing the oxidative - or damage from oxygen - process caused by substances called free radicals that can lead to cell dysfunction. With the body, the antioxidant process is similar to stopping an apple from browning. Once you cut an apple, it begins to brown, but if you dip it in orange juice, which contains vitamin C, it remains fresh and bright.
Acai is a Super-Antioxidant that contains nearly 10 times as many antioxidant vitamins as grapes and twice as many as blueberries.
Goji Berry is a Super Antioxidant with more antioxidant power than any other fruit, vegetable or food. It has been shown to have anti-ageing properties.
Green Tea is a well-known antioxidant. Although many people are aware of the health benefits associated with drinking green tea, not as many are aware of the properties it exhibits when used in topical skin care preparations and cosmetics for protecting collagen from being broken down. It is a superior anti-ageing ingredient.
Figs have the highest concentration of polyphenols among dried fruits. Compared with vitamins C and E, dried fruits have superior quality antioxidants and can enrich lipoproteins in plasma and protect them from subsequent oxidation. This makes figs a convenient and superior source of anti-ageing potential.
Suitable for Vegetarians.
Aqua (purified water), cocamidopropyl betaine, decyl glucoside, sodium lauroyl sarcosinate, tocopheryl acetate (vitamin E), carbon (activated charcoal), volcanic ash, iron oxides, phenoxyethanol, lecithin, potassium sorbate, polysorbate 20, retinyl palmitate, xanthan gum, menthyl lactate, sodium PCA, vaccinium myrtillus fruit extract, saccharum officinarum (sugar cane) extract, acer saccharum (sugar maple) extract, citrus aurantium dulcis (Valencia orange) fruit extract, citrus medica limonum (lemon) fruit extract, *aloe barbadensis (aloe vera) leaf juice, *euterpe oleracea (acai berry) fruit extract, *lycium barbarum (goji berry) fruit extract, *ficus carica (fig) fruit extract, *camellia sinensis (green tea) extract, natural fragrance. *USDA Certified Organic.
Although There Must Be a Better Way check ingredients on a regular audit basis, some may change unexpectedly. Please check the label before use.
Giovanni was one of the first natural salon hair care brands and today is the #1 selling Natural Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti, had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities, including Lucille Ball.
With time, Arthur’s hands started to react from the products used in the salons and he tried product after product, in search of a hair care line that would not cause a reaction to his skin. He began to explore the possibility of creating his own full line of professional hair care products.
By 1978 Arthur, and his business partner Peter Stathis, had founded Giovanni. His son, G. James Guidotti, was only eight years old, but would soon become the visionary to take Giovanni to new heights. With only three employees and 12 products, the company was off on a wild ride that became the Giovanni brand.
Growing up in salons and the beauty industry had created an impact on the way James saw and felt about hair care. Before Giovanni, natural hair care was generic and lifeless. James wanted to be the one to inject style into natural products. He wanted to be the “Valentino” of natural hair care. Growing up, Sebastian International, founded by John and Geri Sebastian, was one of his favorite hair care brands, because they were cutting-edge and fashion-forward. He knew this was what was missing in the natural world, but he didn’t know why. His vision was to create his own fashion-forward company to meet the needs of the natural consumer. Innovation was the key to his success; taking the company from a handful of employees to dozens, and to a portfolio of more than 120 products.
Today Giovanni is recognized as a natural-product industry leader, but success was not won over night. The early years were filled with risk and sleepless nights wondering if the return would come through to pay off the huge charges made to credit cards to fund various daily operations and marketing activities. Giovanni was pushing the envelope in the natural world. They used edgy models at trade shows that often times generated a mail room full of complaints and criticism. They were setting up photo shoots when the rest of the industry was relying on stock photography. And they were the only natural haircare company willing to take the risk of developing complex, innovative and patented packaging molds.
But what truly garnered the attention of the Natural Products Industry, was their ability to grow the hair care category. To Giovanni innovation was not only creating a chic alternative but offering the natural consumer a world of sophistication never before seen in the natural channel. Giovanni erased the lines between natural and professional hair care and offered the consumer complete hair care solutions. No longer were the natural retail shelves lined only with blasé shampoo and conditioners: Giovanni brought new life to the category by introducing natural styling aids, hair treatments, hair re-constructors, setting lotions and the like. Consumers could now choose from a plethora of gel, mouse, hair spray, leave-in conditioners, vitamin hair treatments and hair re-constructors to achieve their unique look and style without substituting for unnatural alternatives.
In the end, Giovanni came out on top: James had successfully infused chic into natural. Giovanni had gained a reputation as innovators within the industry, and consumers embraced the fact that “Beauty from the elements is chic on the street.” Giovanni was able to become to the natural industry what Sebastian was to the salon industry, and it would take over a decade for the industry to catch up.
Giovanni is committed to creating only the highest performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.
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