Giovanni 50:50 Balanced Hydrating Clarifying Shampoo Eco Chic Technology For Normal to Dry Hair. Protects over worked, over processed and colour treated hair while locking in colour with Shine Eco Chic Hair Care Beauty from the Elements. 50:50 Balanced Hydrating-Clarifying Shampoo with Eco Chic Technology adds moisture and manageability with hydrating botanical extracts. Smooth frizz and leaves hair perfectly pH balanced. Vegan.