The Welsh cleric Geoffrey of Monmouth once wrote that the fields of Avalon “have no need of the ploughs of the farmers and all cultivation is lacking except what nature provides.”
Inspired by this concept, the Avalon Organics brand was founded on the deep-rooted belief that all beauty comes from the Earth. With this philosophy comes a deep reverence for the Earth and a respect for all living creatures.
Studies have shown that chemical absorption through the skin can occur without being noticed. Avalon Organics brand formulators relentlessly seek out plant-based organic ingredients from only trusted sources. This process results in products that are safe to use, and safe for the Earth.
Driven by a dedication to organic agriculture and formula transparency, all Avalon Organics products are certified to the NSF/ANSI 305 Standard for Personal Care Products Containing Organic Ingredients or the USDA National Organic Program standard.
The NSF/ANSI 305 is an American National Standard written specifically for personal care products containing organic ingredients. Since it is not a food standard, it recognises and allows certain safe processes and ingredients that are critical and unique to personal care product effectiveness.
The standard establishes the materials, processes, production criteria, conditions and labeling claims for personal care products claiming to "contain organic content". To be certified, all formulas must contain a minimum of 70% organic content. All other ingredients must not be available in organic form and must be evaluated and approved by an independent scientific panel to minimise environmental impact during production and ensure safety for the product user.
Nearly all Avalon Organics products are certified to the NSF/ANSI 305 Standard by Quality Assurance International (QAI). Those that are not are certified under the USDA National Organic Program.
QAI is an independent third party certifying agency that NSF has entrusted to review applications and grant certification in accordance with the criteria established under the NSF/ANSI 305 Standard. When a personal care product features the NSF logo on its label, it demonstrates to consumers that it has been independently evaluated to meet the standard requirements.
This commitment to the NSF/ANSI 305 Standard is integral to the Avalon Organics journey to provide personal care products that are inherently pure, safe, effective and conscious of the greater good.
Through this honest, transparent process, the Avalon Organics brand creates products that are safe, effective and conscious of the greater good.
Avalon Organics are Vegan and Animal Cruelty Free
Humbled by a profound respect for all living beings, Avalon Organics products are mostly vegan, some are vegetarian. And all are animal cruelty free. The Avalon Organics brand never tests products on animals, and will only source ingredients that the supplier can document are not tested on animals. This commitment to kindness is represented by the leaping bunny logo that appears on product labels.
The Leaping Bunny Program logo is an internationally recognised symbol for cruelty-free cosmetics, personal care, and household products.
The Leaping Bunny logo is an internationally recognised symbol for cruelty free cosmetics, personal care and household products. In 1996, eight national animal protection groups banded together to form The Coalition for Consumer Information on Cosmetics (CCIC). This organisation created and administers the Leaping Bunny Program, a cruelty free standard for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.
Avalon Organics : safe : sustainability & environmentalism
The Avalon Organics brand believes in using certified organic ingredients because they are better for the body and better for the Earth. Organic agriculture reaches the highest ideal of sustainability - delivering benefits to the soil, to farmers, to the environment, and to customers.
To minimise the footprint of its products on the planet, the Avalon Organics brand utilises packaging made from high post-consumer material content and sustainably sourced paperboard and is recyclable after use. All formulas are tested to evaluate the organic carbon to CO2 conversion rate necessary for biodegradable certification. Out of a great respect for the Earth, the Avalon Organics brand team constantly strives to perfect each formula, evolve expertise, and deliver innovation. Searching out the beautifying benefits hidden within each plant, Avalon Organics thoughtfully develops formulas to not only nourish the body, but also nourish the mind and the soul.
Avalon Organics : grow : innovation
Combining modern science with centuries of study into the rich botanical world, the Avalon Organics brand team constantly strives to perfect each formula, evolve expertise, and deliver innovation. Searching out the beautifying benefits hidden within each plant, Avalon Organics thoughtfully develops formulas to not only nourish the body, but also nourish the mind and the soul.