Dr Bronner’s Magic Soaps are renowned for their quality, versatility and eco-friendliness, Dr Bronner’s Magic Soaps enjoyed a small but loyal following in the early years. In the late 1960s, however, Dr Bronner soap sales started to explode, due to the unsurpassed ecological quality combined with Dr Bronner’s urgent message to realise our transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr Bronner’s the iconic soap of that era, and in the decades that followed the Dr Bronner soaps spread into every health food store in the U.S. and then into the mainstream as well – Dr Bronner winning over fans from all walks of life on the way to becoming the number-one-selling natural brand of soap in North America.The 4th and 5th generations of the Bronner family who run the company today continue to make the Dr Bronner unsurpassed soaps with care and integrity. 2008 marks both the 60th anniversary of Dr Bronner’s Magic Soaps in America and the 150th anniversary of the Dr Bronner family’s first soapmaking activity in southern Germany. The Bronner family strive to honour the Bronner heritage with progressive business practices, while devoting profits to worthwhile causes and charities worldwide.