 Pure 'Nuff Stuff
PURE NUFF STUFF: WHO WE ARE
We're Helen and Emily, a pair of friends happily living and working in Cornwall. We got interested in skin care when we started doing our own research into what we were putting on our skin and frankly, got a bit frightened (around about the same time as we started becoming more aware of what chemicals were being put into our food, strangely). Helen started making soap for her family in her kitchen about 8 years ago and our interest and expertise has just grown from there. Helen's background as a quality control chemist and Emily's history in business management give us the skills to run a cosmetics business, but we still learn a huge amount from our customers - and always have done. Douglas and Dean joined us in July of 2007 and brought with them some 11 years of soap-making experience with them in Doug's case. Having taught a number of other companies how to make soap he decided he'd have more control and scope to experiment using his experience with us - and we love that!. Dean's organisational experience and attention to detail means that he controls the day to day running of the operation and makes sure that you get exactly what you ordered.
WHAT WE DO
We are committed to bringing you some of the most natural cosmetics and skincare around and at a price that means you can use them every day rather than as a special treat. We lovingly hand make every Pure Nuff product in small batches, ensuring that it's all lovely and fresh and you can enjoy the full 12 months shelf-life. Most of the product development is customer led and we take note of all feedback and desires of our customers. Each product is developed to deal with specific areas of the body and the daily stresses they undergo.
WHAT WE WON'T DO
We absolutely promise (cross our hearts) that we won't use SLS, parabens, urea, synthetic fragrance or colour and any other of the 2000 nasty chemicals allowed in everyday cosmetics. They are just bad, wrong and evil.
We don't make any claims that our products will make you more beautiful, thinner, younger, stronger or taller. You're already lovely and our stuff just helps to show that.
We also won't make products that we think are just a gimmick and completely unnecessary. No lie, we spotted a product somewhere called 'Face Conforming Oil'!! What's that mean then? Being non-conformists we don't understand. And it was £400 to boot – for 15mls! The words rip and off spring to mind.
We won't ever, ever test our products on animals and we have a fixed cut-off date of 1996 for animal testing on our raw materials. It's stupid anyway, animals have completely different skin to us. All our products are tested on our families and friends for 6 months prior to launch. And we now have BUAV certification to prove that, you'll see the "Bunny and Stars" logo on all our new product labels.
WHAT'S COMPLETELY DIFFERENT ABOUT US
Every single batch of Pure Nuff Stuff is handmade by a person, right from measuring out the ingredients to bottling and putting the labels on. While each batch is up to our own exacting standards, they may differ slightly from one to the next.
OUR INGREDIENTS - WHAT IS NATURAL?
All our ingredients come from natural sources and through their life cycle do not hurt the environment. The word 'natural' is a slippery one as one person's understanding of it isn't the same as someone else's – so here's our definition. By natural sources we mean everything we use comes from vegetable, mineral or plant sources and not the petrochemical industry. We put the word 'sources' in because obviously most ingredients aren't just found in hedgerows; they have to undergo some form of process to extract the bits we want. Does that mean they're still natural? Well we think so. Cocoa Butter doesn't exactly grow in convenient 1kg lumps but it's still very natural and essential oils don't drip off plants of their own accord, they need extracting, but they're still very natural. See where we're coming from?
OUR ETHICAL POLICY
We would never test our products on animals and insist that all our raw materials have a fixed animal testing cut-off date of 1996. As stated elsewhere, we only ever test our products on family and friends. To prove that we mean what we say, we've been granted the use of the BUAVs "bunny and stars" logo which means that an independent organisation audits both us and our supply chain to make sure we're not hiding anything in this respect.
We've searched high and low for suppliers that support the same policies we do in terms of sustainability and fair-trade and we ensure that our own production is as environmentally sound as possible. You should see our recycling runs... but it's worth it in our eyes.
Our packaging is kept to an absolute minimum. We use glass jars and HDPE plastic bottles (the most recyclable plastic available) and we urge all our customers to recycle all their packaging.
OUR SHOP
We love our shop and so do our customers. Even the postman likes calling in because he says it “smells fab”.
A MESSAGE FROM PURE NUFF STUFF
If you're on holiday in Cornwall, Penwith is one of the prettiest areas so come visit us. We've got dozens of gorgeous beaches within minutes of Penzance (we might even let you in on some of the secret ones!) and Land's End is only eight miles away. |
