The Organic “Hero” Spiezia brand for beauty & healing created by Dr Mariano Spiezia

THE SPIEZIA STORY

Spiezia Organics Ltd is the fusion of a desire by the Spiezia team, based on founder Mariano Spiezia’s philosophy. To provide people with the lifestyle choice of using *100% Certified Organic healing and beauty products which are also environmentally sound.

Spiezia was founded several years ago by Dr Spiezia the business started with him treating private clients and friends by creating his own salves and ointments in his kitchen in Cornwall.  A strong desire to find a gentler way to treat disease has led the Spiezia team to create the current range of 100% Organic products which are now available nationally, as well as slowly becoming well known throughout the world by consumers who visit our Spiezia website.

From Spiezia's initial conception, the Spiezia products proved to be so successful that it became necessary to make the transition from cottage industry to a National Spiezia brand.  In order to achieve this, a team of local investors who all live in Cornwall, joined the Spiezia’s to add their various expertise in business management, marketing and PR.
The transition to Spiezia becoming a major player in the Organic skin care market is largely due to these Directors investment, input as well as passion regarding the products, including sharing Dr Spiezia’s philosophy.

Working together these Spiezia directors helped to establish new branding and led a positive high profile Spiezia marketing strategy. This has resulted in Spiezia sales trebling in the previous two years, continually growing until today in 2006 where they have quadrupled and are continually climbing.  The Spiezia range were the first Beauty range to be certified 100% Organic ahead of the Soil Associations standards. Spiezia are still currently the only company in the UK still today, to have achieved *100% Organic status across 23 products which are certified by the Soil Association. The Spiezia team are justifiably proud of the fact that Spiezia do not take advantage of the allowable (up to 3%) additional organic ingredients in order to achieve our 100% Organic certification on these products.

*Excl: Certified Organic Floral water products
Spiezia can truly say (and indeed we do on our bottles) that we are *100% Organic and are adamant that we will not now or in the future, undermine our range by producing anything less than *100% Organic.

There is much greater awareness now that up to 60% of what is put on the skin can be absorbed into the body. The Spiezia *100% Organic skin care products are based on centuries of Knowledge, drawing on the wisdom of the Ancient Egyptians, Greeks and Romans to make the incredibly therapeutic and highly effective ointments, oils and balms.

Throughout history, oils and herbs have been used for their skin-softening and protective powers, helping to maintain the skin’s natural balance and moisture levels. Today, therapeutic oils are still at the heart of all the Spiezia *100% Organic range. The whole range of Spiezia products are expertly blended by hand in user-friendly textures which offer high performance results, without the use of any chemicals, preservatives or even water! – in fact nothing at all apart from certified *100% Organic food grade ingredients.
Spiezia special blends of herbs and flowers are infused in oil and macerated for up a month to absorb the active properties of both sunlight and moonlight. This makes Spiezia products extremely potent, almost holding the “life force” of the herb or plant within them. The whole range of Spiezia products made by Spiezia Organics Ltd is bursting with the active plant ingredients and the vitamins naturally contained therein. Because the Spiezia ingredients are all made using the finest quality food grade ingredients, it has been said that Spiezia products are ‘good enough to eat’ and ‘are like bottled sunshine!’

However, the prime feedback is very much on the incredible results and wonderful quality of the Spiezia products. People who have previously been unable to use skincare products due to hyper sensitivity have found Spiezia products perfect for them.
Eczema and Psoriasis sufferers, for example, have reported marked improvements within a short space of time having used the Spiezia healing range. In addition, the products are incredibly detoxifying, drawing any chemicals out of the skin. With regular use this has, for many, resulted in a much clearer and smoother complexion.

The demand for organic and chemical free products is phenomenal. People are realising that they need to look at health and beauty in a holistic way, treating the mind and body together. A positive outlook on life, healthy diet and the eradication of absorption of unnecessary chemicals is key to maintaining a healthy skin, body and mind.
At present, much of the information available to the consumer is not helping them in their choices. Spiezia believe that there is a need for clearer labelling, closer and more stringent monitoring of products so that buyers are able to make a decision that provides them with appropriate skincare regimes for themselves and their family.
For example, “natural” products are only required to have a 2% ratio of naturally derived ingredients, leaving an amazing 98% available for anything including the much debated parabens. In addition, to be labelled organic, skincare products only need to contain 75% organic ingredients. How can a product be labelled organic which to us represents an ethical approach and purity and then blend the product with non-organic ingredients? It defeats the whole term organic and unless the consumer is informed and aware of this, it is again misleading.

The problem with this is that people with skin allergies and low immunity are using these products, believing them to be free from often contested ingredients. Frequently, the way in which ‘natural’ products are marketed and promoted is misleading. You just have to read some of the labels to realise that these products are no different than any mainstream cosmetics in terms of purity and natural contents. Therefore, the beauty industry must acknowledge, embrace and accept that there is a path for *100% organic products that do not befuddle the consumer with promises of natural and organic contents and then load them up with chemicals. Every skincare company should have a duty of care to carry out significant research with clear results indicating that the use of their products do not cause any long-term side effects.

The interest in the organic lobby is no longer marginal. In the past 12 months the UK public spent £1.2 billion on organic produce and this spend is increasing by a staggering £2.3 million per week.

Spiezia Organics as a company is passionate about allowing consumers to make an informed choice through honest straight forward answers to their questions on the
health related issues surrounding the ingredients in the products available. And these products should be clearly labelled in such a way to facilitate this.

The whole range of Spiezia *100% certified organic products are hand made in Cornwall, naturally, with care and passion.

*Excl: Certified Organic Floral water products

See Spiezia Organic Skin Care Products>>>

See Spiezia Organic Skin Care main site>>>

If you would like to see  us carry  more products from Spiezia, please contact us and let us know your preferences sales@theremustbeabetterway.co.uk  Thank you for your interest.