Earth Friendly Baby's Mission Statement
The purpose of earth friendly baby is to create high quality, natural products that are healthy for babies, their friends and the planet - available at a price that everyone can afford.

Earth Friendly Baby is committed to developing and growing a company that is, yes, profitable and successful, but environmentally and socially responsible as well.

Earth Friendly Baby advocates policies which serve to make this a better world for babies and their friends.

Earth Friendly Baby’s natural claim
Earth Friendly Baby's company’s products are natural, which means that we use ingredients that are plant-derived where possible and biodegradable. We do not use artificial colouring or synthetic fragrances.

‘Most Eco-Friendly Product’ Award Mother & Baby Magazine Awards, Silver 2001/2 (also short-listed for 2003/4 Awards).

See Earth Friendly Baby products